Job Requirements and Responsibilities:
∙Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∙Designs, builds, and maintains our social media presence.
∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∙Identifies trends and insights and optimizes spend and performance based on the insights.
∙Brainstorms new and creative growth strategies through digital marketing.
∙Plans, executes, and measures experiments and conversion tests.
∙Collaborates with internal teams to create landing pages and optimize user experience.
∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∙Identifies critical conversion points and drop off points and optimizes user funnels.
∙Collaborates with agencies and other vendor partners.
∙Evaluates emerging technologies.
∙Provides thought leadership and perspective for adoption where appropriate.
Qualifications / Skills:
∙Creating and maintaining client relationships
∙Self-motivated yet customer-focused
∙Proficient in marketing research and statistical analysis
∙Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Education, Experience, and Licensing Requirements:
∙Bachelor’s or master’s degree in marketing or a related field
∙Proven working experience in digital marketing, particularly within the industry
∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∙Experience in optimizing landing pages and user funnels
∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.)
∙Working knowledge of ad serving tools
∙Experience in setting up and optimizing PPC campaigns on all major search engines.
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